Voice is not the goal, Understanding Clubhouse & Discord

I’m currently working on audio social products. I have talked about Clubhouse and Discord internally this year. Now I post here to record.

Although it is simple and functionally speaking, does it seem that one is a multiplayer chat room and the other is a multiplayer game voice?

But I personally feel that voice chat is just a way and not an end, but serves an end or solution.

So probably from the Clubhouse and Discord two products to analyze.


First of all, I think that Clubhouse is not a chat room for small talk, but a real-time interactive form of podcasting.

Podcasting is different from the current affairs entertainment trend of Internet radio, but more like the early blog, with more independence, more opinions and story output.


As for Clubhouse, it is an asynchronous process of recording the original podcast between the anchor and the guests, and after the release of the audience feedback, and then interacting with the audience. Pull to a space in real time.

*Clubhouse product design defines the role in the room as the host, guest and audience in the mainstream podcast form. The mainstream audience of podcasts is also invited in the closed beta operation.

If you are listening to similar things, do you prefer to listen to the real-time interaction or the recorded one.

There is a data saying that 17% of Americans listen to podcasts once a month. At this level, Clubhouse and podcasts may become complementary forms. The anchors will post their own programs as usual, and then come to live broadcasts from time to time. After having some head effects, attracting some waists and people who simply pass the time, you can also build a room to blow water. In fact, it feels like Zhihu.

For domestic language chat rooms, the path should be the evolution of traditional radio stations to Internet radio stations, and then the Internet radio stations will be divided into live voice and language chat rooms. Regardless of whether it is a live broadcast or a chat room, emotional entertainment is the main way to pass the time, and now it is competing with Shake Kuai for time.

So unlike domestic killtime language chat rooms, Clubhouse is more like a real-time audio version of Zhihu.

The necessity of audio is that scenes such as commuting, before going to bed, etc. solve the needs of people who do not like to read long texts but need some in-depth content.

After all, contemporary, it is difficult for you to spend 40 minutes to read an article.

As for their official introduction:
Clubhouse is a space for casual, drop-in audio conversations.

I think it is a vision after becoming a larger platform. After all, most people don’t have time to casually drop into a stranger’s room and interact for half an hour.


Although it started with game voice as well as yy, I think it is positioned in functional groups.

The group form is actually difficult to make. When it gets bigger, it’s the mode of group posting. Most people generally don’t get interaction when posting. When it gets smaller, it’s group chat, but it’s harder to maintain a group with more than a few hundred people, and it’s too scattered if it is too small.

But functional groups like Discord serve collaboration through voice. Regardless of the size of the group, they are somewhat useful. They can directly invite people to play wheat games (especially when the voice support of many games was not good at that time.

This is like a lot of blowing water groups, you will retreat after adding a few people, but you can keep a few people in the single group, bargain group, and black group.

Although the early yy is the same, but the direction of yy is going towards pan-entertainment. For example, in the past yy can see popular channels, and there are all kinds of friends chatting. But the early Discord didn’t work, you had to go to a third party to search for any servers. That is to say, the official encourages you to create a pull person to come in, or you are the one being pulled.

Because of the epidemic, the Discord scene has also catalyzed a lot, and the introduction on their official website is now:

Your place to talk.

Whether you’re part of a school club, gaming group, worldwide art community, or just a handful of friends that want to spend time together, Discord makes it easy to talk every day and hang out more often.

This setting is equivalent to retaining users through the tool attributes of the voice group and helping everyone to accomplish something efficiently together. So it mentioned some scenes that require remote collaboration, such as school clubs, games, and art communities.

So if you look at the voice functional groups that serve collaboration, does Discord in China have to start from the game scene? Especially now that the domestic mainstream game voices and communities are very comprehensive.

Some thoughts about audio

Clubhouse uses real-time chat to deconstruct the process of podcasting from production to audience interaction. Discord uses voice channels to make group chats have long-term practical uses.

So the media is never the goal, but to help us better achieve our goals or deconstruct some existing troubles.

Unlike video being fully utilized, I think audio is still underestimated. Although the shortcomings of audio are obvious, the efficiency of information acquisition is too low. But on the one hand, the advantage is that it is particularly convenient to produce audio and the communication process is emotional, on the other hand, the popularity of true wireless headphones can make receiving audio anytime and anywhere. So there will be a lot of room for innovation.

For example, a podcast is a 40-minute WeChat long voice. Everyone hates the long voices in WeChat because it sounds troublesome, and some people like to post because typing troubles. Ask your idol or someone you like to post you for 40 minutes, and you will listen well and others will save trouble, then you are right.

Finally, I remembered that I had listened to a program before. I probably said that if you want to turn a netizen into a real friend, if you can’t meet, you must at least have a video or voice chat. Although it’s very ridiculous, the text is not as good as the text. Not as good as a video chat can let each other see each other closer.

The first time I listened to it, I felt it was very ridiculous, but like HER with headphones anytime, anywhere, and opening a zoom live broadcast with fans, some people started to try it. Make it happen:)